I can freely admit that I never consciously think of myself as "being in a market". However, I am very often consciously and often subconsciously doing cost co

I can freely admit that I never consciously think of myself as "being in a market". However, I am very often consciously and often subconsciously doing cost comparisons on virtually all goods and services I buy, which I think is a hallmark of being/acting in a market. I may do this to a greater extent than most, but I think most people are pretty price-conscious, most of the time.