Without additional context, the post starts out making you think the customer was offering $75K just to add a feature they wanted. They were actually buying the

Without additional context, the post starts out making you think the customer was offering $75K just to add a feature they wanted. They were actually buying the product anyway, but trying to leverage the sale as a way to add a new feature. Big difference once you realize this, and not such a difficult decision to say no to. The former would be.