3 ms·

Honestly I thought Apple bought Beats because they wanted Dr. Dre for future marketing purposes. Is that not the case?

• cheriot 11y ago
  It's been 9 months since the acquisition. If they don't do something soon it will start looking like Cook's first flop.
• wodenokoto 11y ago
  As far as I can understand, they wanted a few other things more: The manufacturing process. I don't know much about this, but apparently beats can produce colour and shine in plastic of a very high quality in high volume. It's a team that have manage to not only build a valuable brand, but create a whole new, high-end market segment. That kind of skill is definitely something Apple wants. They also have a music service and Apple wants in on streaming and their other streaming acquisitions weren't good enough (or they had launched using them) I'm no expert, but these are the value propositions of Beats that I've gathered as a regular on HN.