Opening the platform doesn't necessarily imply opening the app store. Just let other people run stores (or simply host apps for download). Re: the impact on A

Opening the platform doesn't necessarily imply opening the app store. Just let other people run stores (or simply host apps for download). Re: the impact on Apple's brand, see the original article for reasons why the current model doesn't ensure quality. Apple's incentive is long term viability of the platform. Can they make money indefinitely while alienating developers?