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Yelp could easily roll out "AdWords" and absolutely kill it. It's insane they've dragged their feet so heavily on this.
by pbreit 12y ago
Yelp could easily roll out "AdWords" and absolutely kill it. It's insane they've dragged their feet so heavily on this.
- jinushaun 12y agoKill it with SMB money? Business like Yelp have always had a hard time monetizing mom and pop shops, and keep them repeat customers. The real ad money is not Uncle Joes' Falafal Shop down the road.
- pbreit 12y agoI think it is. I had a small retail store and would definitely have advertised against [my retail category] + zip code. A no-brainer from my perspective.