1. I'eve mixed feelings about that. The idea of a store was great because it was a great marketplace without tricks to get inside, as it's just a simple as payi

1. I'eve mixed feelings about that. The idea of a store was great because it was a great marketplace without tricks to get inside, as it's just a simple as paying 100$ (and lose two weeks understanding how the whole process works...). But the review process is not the part of the App Store that made it successful, nor the fact the applications are so limited and can't use APIs outside a strict list. 2. This is not something you can fix with more reviewers... it's not just a matter of time, but there no way to create an objective review system, at least if you don't limit the review process to macroscopic stuff like "the app does not work" or "there is a huge disney logo", but in big companies you can't do things like this. If you have got the review process then even a 3 pixel logo of something remotely copyrighted will stop the process. Also, the more reviewers you need, the less qualified you get, and it requires to be very sensible to handle well the review process. I don't think this can work. Jeff FooBar will simply read all the rules and apply them without the ability to figure if it's really applicable in this particular case. So like it happened recently if there is a program to connect to your mac, and it shows an icon accordingly to the model of mac detected, and there is a 10x20 pixel mac os x default aurora background, he will stop the application.