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As a response to both you and epmatsw, their core product could be their store of data. That's why they're not opening up to HealthKit integration. Granted, the
by jkestner 12y ago
As a response to both you and epmatsw, their core product could be their store of data. That's why they're not opening up to HealthKit integration. Granted, they're making their money from hardware as part of a really polished complete experience, and the data is only a moat against customers leaving.
But I'd be interested to know how they plan to leverage the data as watches and phones cut off their hardware sales. They could go more pro with sport-specific solutions, or the data could inform a next-generation leap in UI.