I think it's reasonable to be concerned about how others will perceive you when you wear an Apple watch, but this is a shallow and slightly breathless article.

I think it's reasonable to be concerned about how others will perceive you when you wear an Apple watch, but this is a shallow and slightly breathless article. I had similar concerns about having the watch be so conspicuous a signifier so I went for the space grey/black one. I've worn it in a lot of non-techie places and not that many people have even recognized it as an Apple watch, and those that do have been generally positively interested. I will also say that I mix with people at all economic levels (at least by U.S. standards). I would be curious to hear the author deconstruct their experience more: Is is other people's reactions they fear? Is it having more money than some other people that embarrasses them? Do they judge others for their choice of what to spend $600 on? Have they actually received negative feedback? If so, have they checked it out to make sure they're understanding it?