Twitter actually recognizes this as a problem, and is working to ensure that people who haven't done this get more value from their feed, and people who have ge

Twitter actually recognizes this as a problem, and is working to ensure that people who haven't done this get more value from their feed, and people who have get less. I recently created a new twitter account (in addition to the one I've had since 2007), and the onboarding process is over-the-top frustrating. It almost forces you to choose celebrities, etc. that you're interested in, it nags you constantly to add more people, it even e-mails you about it. If I didn't know what Twitter was or why I wanted it, it would drive me away within the hour. Plus, they're showing favourites in your feed now, as if they were retweets, which means that your feed is getting cluttered with things that people didn't mean to share to you, that you may not want to see, whether you like it or not. Then if you visit someone's page on Twitter, it's no longer a simple list of tweets. There are older tweets that Twitter's algorithm likes more, then their more recent tweets, and they're all different sizes to draw your attention to the tweet Twitter thinks you should read, rather than whatever you might want to read. All in all, it reminds me of Facebook's non-chronological timeline. I look at my feed on FB, and I see a post from last week, then yesterday, then an hour ago, then two weeks ago, then last Tuesday, etc. It's a mess. I once refreshed my feed and saw two posts, back-to-back, from the same company. One talking about their livestream 'tomorrow' from the day before (i.e. the livestream was today), and one talking about how their hour-long livestream was starting in 'ten minutes' (from two hours ago). These were two items that were highly relevant and time-sensitive, and which didn't show up in my feed until after it was too late to do anything about them. On top of that, it often fails to show me content from people I care about (e.g. my wife) but shows me lots of 'someone-you-know commented on someone you've-never-heard-of's selfie'. It shows me three things that someone, whose posts I've never interacted with, posted today, but nothing my wife, whose posts I comment on, like, share, etc. all the time, posted today. Then, out of the blue, it 'surfaces' content from last week back to the top of my feed again. And this is what Twitter seems to be trying to do: figure out what we 'should' be looking at to 'drive engagement'. Because they can't create a sane onboarding procedure that accomplishes any of this, they're just going to start doing it to everyone, even non-logged-in users, in the hopes that the users they attract will be of higher value than the users they drive away.