I think the slowness is intentional- if they try every outlandish thing, it would become very easy to spend loads of money without seeing a good return. Being s

I think the slowness is intentional- if they try every outlandish thing, it would become very easy to spend loads of money without seeing a good return. Being slow about these things lets them plan, analyze, consider ... all while technological advancements march on. When they're ready to implement, it's even better than it would have been at first inception.