I picked it up from here: http://www.strategyand.pwc.com/global/home/what-we-think/reports-white-papers/article-display/hardware-goes-software-manufacturers-thi

I picked it up from here: http://www.strategyand.pwc.com/global/home/what-we-think/reports-white-papers/article-display/hardware-goes-software-manufacturers-think http://www.strategyand.pwc.com/global/home/what-we-think/rep... It's still only one sort of business strategy. Not every hardware company is necessarily pursuing this line.