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Conversion rate of 2 --> 2.39% Converison rate of 1.99 --> 5.2% Mind = Blown. I mean, I knew the *.99 affected the consumer perception about the price, but n
by joeyspn 11y ago
Conversion rate of 2 --> 2.39%
Converison rate of 1.99 --> 5.2%
Mind = Blown. I mean, I knew the *.99 affected the consumer perception about the price, but not in such a huge way... Fantastic article (and blog).
PS: The "leaving know" modal is annoying, I was just trying to switch tabs
- WA 11y agoDidn't read the article yet, but I tried this: 2 euro vs. 1.99 euro and it made 0 difference in conversion rates. I guess it depends on the product. Maybe I should repeat the test, too.
- blumkvist 11y agoHey, do you believe everything that you read on the Internet? Because I might have some bad news for you, that will blow your mind too.
- joeyspn 11y ago> do you believe everything that you read on the Internet? Only when I put my tin foil hat on
- olivier1664 11y agoThat's impressive. Unfortunately the source* of theses number is not very clear on how many items has been sold and if people buy by unit or by pack. I would love to see more tests result like that. http://blog.gumroad.com/post/64417917582/a-penny-saved-psychological-pricing http://blog.gumroad.com/post/64417917582/a-penny-saved-psych...