Navigational search queries (e.g. brand or site names) should usually be added as negative keywords in Adwords campaigns. This prevents your ads from being serv

Navigational search queries (e.g. brand or site names) should usually be added as negative keywords in Adwords campaigns. This prevents your ads from being served for those keywords. To answer your question, ads are still very valuable for some types of searches - primarily those that are non-navigational in nature e.g. "personal injury lawyer + [city name]".