SEO is a distro channel. One of many. It, of course, helps, but it's not necessary. Remember these guys seeded their growth on Craigslist ads. And now have ple

SEO is a distro channel. One of many. It, of course, helps, but it's not necessary. Remember these guys seeded their growth on Craigslist ads. And now have plenty of cap to advertise across a number of channels. And good products ultimately spread word-of-mouth and repeat usage, so I don't think SEO is something they have to be too worried about.