To offer a couple of hopefully useful ideas, you could: 1. Have the demo take you directly to the page where you choose an app, rather than to the admin page w

To offer a couple of hopefully useful ideas, you could: 1. Have the demo take you directly to the page where you choose an app, rather than to the admin page which manages your installed apps. 2. Focus even more on the "like installing phone apps but for websites" metaphor. I think that metaphor works very well as soon as you understand it, and elicits a "Yeah... why don't web apps work like that?" epiphany. 3. Continuing 2., you might consider focusing the home page advertising on the most popular apps themselves (more than you do currently), rather than the conceptual idea that you can install your own apps (which is harder to grok, or at least to differentiate from heroku et al). Ie, "Run your own X in 10 seconds", where X is something I already know and think is cool, might be easier to understand, and more motivating. Just as most users think of their phones as indistinguishable from the specific apps they love and use every day, rather than as an abstract platform for running those apps.