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We're currently in the middle of deciding which insurance packages our company will purchase/offer through Zenefits and this quote hits home: >“It’s a lot easi
by GameTheory8 11y ago
We're currently in the middle of deciding which insurance packages our company will purchase/offer through Zenefits and this quote hits home:
>“It’s a lot easier to approach smaller companies,” says Conrad of this approach. “Try getting on the phone with a decision-maker at a 1,000-person company. It takes weeks if not months. We can close a lot more 100-person companies more easily.”
Their sales guy has been pounding us with phone calls lately trying to offer help/close the deal and it accelerated when April was ending. Not sure if that's a +/- with them but it definitely stood out vs other companies that we've dealt with.
>While it costs an extraordinary amount to build a salesforce that can cold call every one, he argues the unit economics makes each new customer a worthwhile investment.
Does anyone know of any articles that reference any CLV calcs for Zenefits?