Movie Magic is awful from a software user experience perspective. But it's nearly impossible to replace because it's what everyone uses, and more importantly, h

Movie Magic is awful from a software user experience perspective. But it's nearly impossible to replace because it's what everyone uses, and more importantly, has used. I've seen several competitors come and go without much of a blip because no one even gives them a try. Of course, Hollywood isn't the only industry like that. Most are, in my observation. One of the biggest challenges in B2B software is overcoming the incumbent, no matter how bad they are. To be fair, I haven't seen a competitor to MM that blew me away, and MM has improved jussssssst enough to keep people from running away. The ipad version of Scheduling is certainly a step in the right direction. It's an interesting situation, where it looks like there's space for a competitor, but there really isn't.