3 ms·

The alst 4 ads

• phamilton 12y ago
  Even then we need a fast lookup. 4 ads means 4 advertisers, 4 creative, 4 potentisl clicks, imps, mids/ends (video), conversions/ etc. There are also multiple cookies depending on which exchange the ad came from. Having to map them on the fly requires a fast and large datastore.