"And there's no way to kill review and retain that trust." I don't think most users trust the app store because they know every app has been vetted. I think th

"And there's no way to kill review and retain that trust." I don't think most users trust the app store because they know every app has been vetted. I think they trust it mainly because we haven't seen large number of users getting burned - and not because Apple is vetting each app but rather because it is in the developer's interest not to burn their customers.