As part of a business plan you have to research your target market. I highly doubt the average person wants to customize their own electronics, much less a radi

As part of a business plan you have to research your target market. I highly doubt the average person wants to customize their own electronics, much less a radio in the 21st century were people have smart phones with music streaming apps. Hardware is hard to sell, look at the OUYA project and how it is struggling and trying to sell itself to save itself. They too had quality issues, they too raised a lot of money but had a hard time selling units. Most people just play video games on their smart phones these days, they don't need to buy a video game console that runs Android. Good research and a good business plan would have saved them from these mistakes. Instead of making a radio, maybe they could have made wireless Bluetooth speakers for smart phones to play music in the house/apartment for the average person. I'm sure that would have sold better than an AM/FM radio.