Wow, that mission statement is so ambitious it made me cringe. Reality check: hardware startups are struggling to ship very simple products after obtaining >$1m

Wow, that mission statement is so ambitious it made me cringe. Reality check: hardware startups are struggling to ship very simple products after obtaining >$1m funding. Choosing just one product for color/material customization is a good idea, but I'm not sure that radio is the right choice. I venture a guess that the founders were simply stuck on the concept of making customizable electronics. Maybe a fashion accessory (e.g. headphones, skateboards) or home decor/furniture of some sort could have been a better choice. People will pay a lot of money to show off.