"""We were targeting software developers, as we believed we could offer them an entirely new outlet for their creative efforts. But this narrative wasn’t big en

"""We were targeting software developers, as we believed we could offer them an entirely new outlet for their creative efforts. But this narrative wasn’t big enough. Investors want to hear a story about changing the world.""" I disagree with this. I think focusing on software developers and making the "hardware side easier" is a viable enough hypothesis. It's better to focus on one segment and understand it well. Have a vague notion of the other potential customers but leave the dreams of hockey sticks to the VCs instead of feeding them imo. Rather focus on whatever segment you identify as a good entry point and validate that is true. I think a smart VS prefers someone that is laser focused on a segment vs someone that dreams too big early but I might be wrong.