Really hard to start something you have to educate people about in the first place, before selling them. Case in point: it was not quite clear to me what they

Really hard to start something you have to educate people about in the first place, before selling them. Case in point: it was not quite clear to me what they wanted to do (for a layman like myself in this space) after reading the post-mortem. I felt like I was filling in the blanks in my head and making assumptions.