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I felt I needed to tell a richer story about what we were trying to achieve, mainly because we were created an entirely new market. I couldn't point to another

I felt I needed to tell a richer story about what we were trying to achieve, mainly because we were created an entirely new market. I couldn't point to another company and say "we're like them, but 10x better." I didn't exactly have market numbers to use as a method of framing the investment potential. I felt I needed to paint a picture about a future we were trying to create... but you may very well be correct.

myth_buster 11y ago
I'm with you on having a narrative and conveying the drive. Did you find that some investors understood that and made decisions based on it or was it that you found them to be speaking a different language? Btw, I respect the effort and thought that went into analyzing the reasons for failure and the courage required to be open about it. Hope things work out in your next attempt.