3 ms·

Doubling-down on Enterprise in the face of inroads made by Google and Apple.

• pnathan 12y ago
  +1 Microsoft, IMO, gets business needs at a pretty hard wired and basic level, unlike Google or Apple. Their core audience and financials is B2B - consumers are, IMO, a sideshow, and likely have been since the early '90s. I'm not a huge MS fan, but I am pretty sure that I feel much more comfortable using MS services for my company as opposed to Google, whose customer service is legendary.
  • dragonwriter 12y ago
    > Microsoft, IMO, gets business needs at a pretty hard wired and basic level, unlike Google or Apple. I'm not sure they get business needs any better than Google and Apple, but they are very well-tuned to how to appeal to enterprise CTOs -- which I think is often more about appealing to business conventional wisdom than needs, per se -- on top of having the advantage for those buyers of being what IBM was a few decades earlier ("Nobody ever got fired for buying...")