No, it's not. Embrace and extend is designed to take over a market entirely and push out the competition. Example: ActiveX only works in IE, and the code is clo

No, it's not. Embrace and extend is designed to take over a market entirely and push out the competition. Example: ActiveX only works in IE, and the code is closed so no one else can implement it. Here is what Google seems to be doing: Inventing a new, more efficient HTTP, supporting it on their servers and browsers, and opening the spec to anyone who chooses to implement it, while, at the same time, continuing to support the venerable HTTP protocol in all its apps, with no loss in functionality. Apache, Firefox, Safari, and [gasp] IE could freely implement SPDY at any time, or not. In this manner the market gets to determine which protocol should succeed, and it determines it in a way that does not harm the consumer or limit his choices. Show me another company with the ability or the will to do something this comprehensively helpful.