Marketing Idea - Make checks "Viral": Add "Deposit this check into a new account at X bank and receive an additional $100". is for the disclaimer on back with

Marketing Idea - Make checks "Viral": Add "Deposit this check into a new account at X bank and receive an additional $100". is for the disclaimer on back with legal requirements. $100 or $50 or whatever you think your new customer acquisition costs should be. Different way of banking idea: Get rid of checking accounts all together. Instead you have a 2 Line of Credit accounts plus a Money Market account. 1 Zero interest LOC (ZLOC)and 1 variable interest LOC (VLOC). At the end of the month the money in the MMA pays off the ZLOC completely assuming 100% coverage. Any overage goes to the VLOC. Having the ZLOC eliminates the NSF fees a customer gets when they go over but it lets the bank generate interest fees on the VLOC if not payed by the end of the month. The deposits go to the VLOC first until it is zero, then move to the MMA. Bank collects interest on MMA from the FED and makes money on loans fees/interest since you are bypassing the 10% reserve requirement and not even using the sweep method.