It most definitely is a luxury item, but not high-end luxury; it's interesting how the sales corrolate with the price. If you look at Scandinavia, the Model S i

It most definitely is a luxury item, but not high-end luxury; it's interesting how the sales corrolate with the price. If you look at Scandinavia, the Model S is around the same price as a BMW 5 series and people go "OMG! WANTS!", whereas in the UK with essentially zero subsidies it competes with Aston Martins or the Maserati Ghibli and the posh people go "Bah, no thanks".