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Market share. Target non-website customers into customers via an app marketplace. If it's seamless, why not?
by ericcholis 11y ago
Market share. Target non-website customers into customers via an app marketplace.
If it's seamless, why not?
- paulirish 11y agoFor customer acquisition, your chances of engagement with a new user are ~50x higher on mobile web than an app.
- parkovski 11y agoYou don't pick one or the other. The original iPhone only supported mobile web, and now it has apps, and they've been pretty successful, so I don't think it's worth arguing against that anymore.