This all goes back to the numbers games in hiring. Targeting the listing is cheaper, and if you can identify a subgroup that contains most of the potential cand

This all goes back to the numbers games in hiring. Targeting the listing is cheaper, and if you can identify a subgroup that contains most of the potential candidates for your opening, it might be sensible to target. Sure, there might be some "big fish" in a group you didn't target, but so long as you are happy with the people you hired, didn't it pay off? Not every position needs to be filled with a rockstar-ninja-pirate-haXX0r. Maybe all you need is a person who can get the job done (imagine that!)