Sorry, that's a 100% plain not true. Snail mail gets through OK, but it's a real pain to execute from. If I get a letter I throw it away, because a) I can't eas

Sorry, that's a 100% plain not true. Snail mail gets through OK, but it's a real pain to execute from. If I get a letter I throw it away, because a) I can't easily put it into my process queue to action later and b) I can't easily click through to a website link without laboriously having to key it in manually. Don't use snail mail. Use email but with a) A superb subject line which lays out the differentiator of your product and b) a clear concise intro para which lays out the proposition in one easy glance. That's all. If it's any good, we'll take a look at it. And yes I'm a journalist/blogger.