Burger King did it a decade ago, then wound up doing a complete 180 and now they serve some of the crappiest fast food out there. Maybe there isn't a lot of mon

Burger King did it a decade ago, then wound up doing a complete 180 and now they serve some of the crappiest fast food out there. Maybe there isn't a lot of money in serving better than average fast food to everyone. McDonald's could regionalize their menu in the US but I don't see them doing that to serve more discerning customers.