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It's also about what you get for the price. In Sweden, a McDonalds burger menu cost about 70 SEK. If you go to the burger chain Max instead, the price is +- 1
by tmikaeld 12y ago
It's also about what you get for the price.
In Sweden, a McDonalds burger menu cost about 70 SEK.
If you go to the burger chain Max instead, the price is +- 10 SEK, but the meat is organic, the bun is of high quality corn and the vegetables are always fresh. Plus, they don't store the burgers but make them at request. And they have won taste awards many times.
No wonder McDonalds is struggling when they are no where near the quality of other chains such as Max. And they should be worried, Max is going international.