I'm not snobby enough to never go to McDonald's (a McMuffin aint too bad in the morning after a long night out) but I agree that most of the menu, specifically

I'm not snobby enough to never go to McDonald's (a McMuffin aint too bad in the morning after a long night out) but I agree that most of the menu, specifically the burgers, taste artificial. I joke that their burgers don't taste like meat, they simply taste like "McDonald's" as if it's its own patented flavor. Anyway, if only because of their size alone (35k stores) McDonald's can't materially improve better food any more than Sears can compete with Amazon or IBM can become a cloud company.