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This seems like a bit of blustering from a CEO who is concerned about addressing shareholder worries. I really do not see McDonald's EVER competing head to head
by sageabilly 11y ago
This seems like a bit of blustering from a CEO who is concerned about addressing shareholder worries. I really do not see McDonald's EVER competing head to head with Shake Shack or even Five Guys, because how would McDonald's overcome their legacy of being the go-to place for cheap food? They'd have to require complete re-vamps of their entire process up to and including total overhauls of the kitchens in most locations.
Basically, I'll believe it when I see it.
- breitling 11y agoI really don't think it's cheap food anymore (atleast, in Canada). An outing there with my wife and my daughter easily costs around $25. It's not nearly as cheap as it used to be. In that price range, I have lots of other options. I only go there to give my daughter some play time in their play area during the colder months.
- debacle 11y agoBurger King did it a decade ago, then wound up doing a complete 180 and now they serve some of the crappiest fast food out there. Maybe there isn't a lot of money in serving better than average fast food to everyone. McDonald's could regionalize their menu in the US but I don't see them doing that to serve more discerning customers.