I had an idea to make a designer clothing retail store into a dating site a while back... I'll share my notes: If you are trying to build on online e-commerce

I had an idea to make a designer clothing retail store into a dating site a while back... I'll share my notes: If you are trying to build on online e-commerce site that sells apparel and want to BE something different, then... build a free Online Dating site with a Catch: Validated Profiles (aka. Real People) - Must have/buy an outfit from [Designer Clothes Retailer] and wear it on the photo to be able to use all of features of the site (look but don't touch model). You can coerce people at the stores to register (discounts or good salespeople) to get it started ( just need a camera and a laptop, good lighting, and a backdrop with logo on it). Have buy this outfit on every profile, and given the ability to rate people and clothes separately (hot or not style) then you overcome the (straight) guys looking at guys problem by showing them what outfits were top rated by girls... and so on.