Cost less and give more, that's all it takes to steal customers from a competitor. Of course "Cost" doesn't just refer to the price, as someone who has "spent"

Cost less and give more, that's all it takes to steal customers from a competitor. Of course "Cost" doesn't just refer to the price, as someone who has "spent" their time trying to get support from Google can tell you. And "More" doesn't just refer to features or services, it's about the value to the customer.