Enterprise Rent-A-Car. A buddy of mine did a case study on them during his graduate coursework and let me tell you; they got it right, at the right time, in th

Enterprise Rent-A-Car. A buddy of mine did a case study on them during his graduate coursework and let me tell you; they got it right, at the right time, in the right places. Here's a short article about the founder, Jack Taylor, and how he did it: http://magazine.wustl.edu/Summer03/mywashington.html http://magazine.wustl.edu/Summer03/mywashington.html