ProductHunt specifics aside, this general approach is one part of what separates successful products from ones nobody ever hears about. It's easy to write it of

ProductHunt specifics aside, this general approach is one part of what separates successful products from ones nobody ever hears about. It's easy to write it off as "get lucky", and the founder replied elsewhere that this wasn't planned. But they have another existing product they're trying to build an audience for so suspect they've invested a fair amount of time building up their Twitter following, trying to get in front of specific people, working out ways to get press/blog/social coverage. So I doubt it's pure coincidence that one of their Twitter followers was also a ProductHunt member.