I have a short list of businesses that I absolutely adore because of how they treat me as a customer: L.L. Bean, Costco, Apple, and Pat Metheny (yes, yes, a mus

I have a short list of businesses that I absolutely adore because of how they treat me as a customer: L.L. Bean, Costco, Apple, and Pat Metheny (yes, yes, a musician, but he really delivers the goods). For me, all these follow one rule: make great things (and treat your customers well).