Coca-Cola: http://stableboyselections.com/2008/03/25/charlie-munger-turning-2-million-into-2-trillion/ http://stableboyselections.com/2008/03/25/charlie-munger

Coca-Cola: http://stableboyselections.com/2008/03/25/charlie-munger-turning-2-million-into-2-trillion/ http://stableboyselections.com/2008/03/25/charlie-munger-tur... Warren Buffett allegedly described the tobacco business as the easiest in the world: "You make it for a nickel, and sell it for a dollar, to addicts with tremendous brand loyalty." Lots of software companies turn out to be great businesses, because you can combine very low marginal costs with lots of ways to cheaply experiment.