this only works if there is a delay. part of organising this sort of thing is doing it upfront to avoid the delays, the deliveries can all still arrive at the s

this only works if there is a delay. part of organising this sort of thing is doing it upfront to avoid the delays, the deliveries can all still arrive at the same time. the trade off is that you can not react to supply/demand change so quickly... even then surely you would use planes to fill that gap only, not for everything... one thing that probably skews me is time... air freight has probably gotten cheaper continuously over the last 15 years.. given the problems when there is a lack of supply of phones, i'm still dubious that air freight is the standard option... such shortages last longer than a week.