Well, Amazon also had to define what it meant to be a web store at scale. I think that mpdehaan2's point was that (from the outside looking in, at least) almos

Well, Amazon also had to define what it meant to be a web store at scale. I think that mpdehaan2's point was that (from the outside looking in, at least) almost everything Etsy's doing seems to be a minor variation on a solved problem. That was definitely not the case for Amazon.