A lot of what is said in this post is right on the money. Listening is the future, but you need to take it futher than that. Identifying trends amongst your dat

A lot of what is said in this post is right on the money. Listening is the future, but you need to take it futher than that. Identifying trends amongst your data, seeing what works and what doesn't work and determining your ROI for whatever you are trying to gauge(gains in sales, followers, facebook friends, etc.) is where the real value is going to lie. -begin shameless plug- I'm a software developer at a social media metrics startup, SWIX ( http://www.swixhq.com http://www.swixhq.com ), our product will be heading for our initial launch very soon. Our focus is on helping social media marketers or individuals track social media campaigns and determine their ROI. If you want to be notified when it launches or have any questions feel free to email me (my email is in my profile) -end shameless plug-