Some of the profit is used to fund "Bewegung für Inhalte, Entschleunigung und Reduktion (B.I.E.R. e.V.)" (loose translation: movement for substance, deceleratio

Some of the profit is used to fund "Bewegung für Inhalte, Entschleunigung und Reduktion (B.I.E.R. e.V.)" (loose translation: movement for substance, deceleration [think 'Slow Movement'], and cutback [0]. One of their planned activities is to buy outdoor billboard ad space and offer it to artists for free. [0] http://www.bierev.org/ http://www.bierev.org/