It seems simple but in my experience there's always hidden complexity and gotchas that don't reveal themelves until the localisation step. Usually it's when th

It seems simple but in my experience there's always hidden complexity and gotchas that don't reveal themelves until the localisation step. Usually it's when there's some phrase that needs interpolation, or when it's time to run a quick A/B test, or you've emails to send to your user... Etc. Nothing that can't be solved but it adds time and complexity. I like the advice to wait as long as possible... Look at those users/sales as an incremental that you can capture one-day, after you've picked other low hanging fruit.