A new thought has become clear to me recently: Advertising is a society virus. It's designed to infect and spread, enabling the growth of the infection at the

A new thought has become clear to me recently: Advertising is a society virus. It's designed to infect and spread, enabling the growth of the infection at the expense of the human hosts. It piggybacks off receptors we use for rational thought and perception and uses them against us. Never is this more clear than on the myriad of clickbait viral media sites where the virus is so clear and obvious and doesn't even try to hide itself. It's clear that the purpose of the site is to force itself upon your mental pathways in an attempt to spread by sheer statistics. Such a strange symbiosis: our collectives simultaneously nourishing us in our search for sustainable life and meaningful work, and at the same time discovering any and all pathways to sap value from us in any way it can be done; some genuine, others malignant. This is the new evolution. Society is the organism.