http://gawker.com/on-smarm-1476594977 http://gawker.com/on-smarm-1476594977 > What is smarm, exactly? Smarm is a kind of performance—an assumption of the forms

http://gawker.com/on-smarm-1476594977 http://gawker.com/on-smarm-1476594977 > What is smarm, exactly? Smarm is a kind of performance—an assumption of the forms of seriousness, of virtue, of constructiveness, without the substance. Smarm is concerned with appropriateness and with tone. Smarm disapproves.