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This would only be truely anti-establishment, if multiple companies were doing it using the same brand without any brand protection. Lack of branding is still
by kken 11y ago
This would only be truely anti-establishment, if multiple companies were doing it using the same brand without any brand protection.
Lack of branding is still a brand...
- ginko 11y agoYeah, I was hoping for something like that.
- userbinator 11y agoLack of branding is still a brand Reminds me of this: http://en.wikipedia.org/wiki/No_Name_(brand) http://en.wikipedia.org/wiki/No_Name_(brand) and to stretch the analogy a bit further... http://en.wikipedia.org/wiki/Anonymous_(group) http://en.wikipedia.org/wiki/Anonymous_(group)
- alekratz 11y agoI came here to say basically this. BIER is only going to get recognized for being the beer brand without a brand.
- andrey-p 11y agoAnd then somebody else calls their beer BIER and copyright lawsuits ensue.
- qb 11y agoSome of the profit is used to fund "Bewegung für Inhalte, Entschleunigung und Reduktion (B.I.E.R. e.V.)" (loose translation: movement for substance, deceleration [think 'Slow Movement'], and cutback [0]. One of their planned activities is to buy outdoor billboard ad space and offer it to artists for free. [0] http://www.bierev.org/ http://www.bierev.org/
- BjoernKW 11y ago"One cannot not communicate." - Paul Watzlawick