At the higher end of the market, people really do not care about paying a few hundred dollars extra if the overall experience is smooth. Apple provides a high q

At the higher end of the market, people really do not care about paying a few hundred dollars extra if the overall experience is smooth. Apple provides a high quality hardware-software experience which helps users' to get their work done without worrying about configurations or other headaches. The battery life, light weightiness, beautiful display, faster boot-up times, overall smoothness of the UI all contributes to this experience.